My CREATIVE PROJECTS
VIEW PORTFOLIO
Graphic Design & Content Development
Canva
Adobe
Social
WordPress
Figma
about me
Meet zye
With a strong background in visual design and brand management, I’m passionate about creating stories and visuals that leave a lasting impact. Specializing in both digital and print media, I aim to bring creative expression to life while maintaining brand identity and ensuring each brand resonates with its audience.
Professional Experience
Exploring My Professional Journey
2020-2025
American Promise
Content Development Manager
- Led full-scale organizational rebrand in 2023, designing visual systems, templates, and cross-channel assets to align the organization under new brand guidelines.
- Oversaw creative production across digital, social, email, and print channels; developed infographics, data-informed visuals, and motion graphics.
- Built automated workflow systems in Monday.com to increase transparency and improve creative turnaround time substantially.
- Implemented all front end website changes and postings through WordPress.
- Served as project manager for national events, coordinating timelines, task assignments, and deliverables across multiple departments.
- Translated messaging and strategy into cohesive visual content that supported KPIs, fundraising initiatives, and advocacy campaigns.
2018-2023
The Mezzo Agency
Content Coordinator
- Created engaging content for social media and digital newsletters. Focusing on storytelling to enhance brand visibility and connection with the audience.
- Collaborated with the team to align design concepts with content strategies, ensuring a cohesive approach to all branding efforts and website design.
- Conducted market research to identify trends and insights for an informed approach to the overall content strategy.
2017-current
Freelance Projects
Graphic & Web Design
- Work with small business and entrepreneurs to establish or revamp brand identity through visual design elements, social media support and website design.
- Consult clients by working to understand their needs, delivering customized solutions that enhanced their brand identity and reach.
- Generate quick and effective designs for smaller projects. Including flyers, landing pages, merchandise designs and other related items.
