Content developer
Zye Allen
With a strong background in visual design and brand management, I’m passionate about creating stories and visuals that leave a lasting impact. Specializing in both digital and print media, I aim to bring creative expression to life while maintaining brand identity and ensuring each brand resonates with its audience.
Professional Experience
Exploring My Design Journey
American Promise
2020 – Current, Content Development Manager
Creating compelling visual assets for various projects, including social media graphics, website assets, slide decks, flyers, banners, merchandise, reports and more.
Collaborate closely with departments to design, produce and rout products and graphics that are visually engaging and align with departmental goals and objectives.
Develop comprehensive design templates and guidelines for the team. Offering tutorials and support for both staff and volunteers. This helped teams maintain brand consistency across various platforms and internal/external communications.
Execute against the overall brand strategy, anticipating needs and staying ahead of trends.
The Mezzo Agency
2018 – 2023, Content Coordinator
Created engaging content for social media and digital newsletters. Focusing on storytelling to enhance brand visibility and connection with the audience.
Collaborated with the team to align design concepts with content strategies, ensuring a cohesive approach to all branding efforts and website design.
Conducted market research to identify trends and insights for an informed approach to the overall content strategy.
Freelance Projects
2017 – Current, Graphic & Web Design
Work with small business and entrepreneurs to establish or revamp brand identity through visual design elements, social media support and website design.
Consult clients by working to understand their needs, delivering customized solutions that enhanced their brand identity and reach.
Generate quick and effective designs for smaller projects. Including flyers, landing pages, merchandise designs and other related items.
Let’s Connect
allenzye@gmail.com
404-791-6961